SOMERS, NY, November 6, 2008 - The Pepsi Bottling Group, Inc. (NYSE: PBG) today announced that it has signed an agreement with CytoSport, Inc. to distribute Muscle Milk, the leader in protein-enhanced functional beverages in the United States.
Doesn't surprise me. Good ideas have to all but bite management's balls off for Coke to sit up and take notice. Of course, I'm a Myoplex kid myself, so this venture doesn't have too much of an impact on me directly.