Alright, so, I gave it a few days before reporting back and I can already feel the difference; there's definitely less down in my abdominal area!
I am using some of my wife's crystal exfoliant body scrub (don't laugh, haha) in a hot shower and applying after drying off and man oh man the burn is amazing! When things get intense during my workout that's when it starts kicking in as everybody says.
So far so good! I'm hoping to see a big difference once I'm through with the bottle.