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When I think of expensive I don't think of strictly dollars and cents, although that is ABSOLUTELY one consideration. Rather, I think of expensive in terms of results and cost, like a ratio.
Also, the word 'expensive' could take on a whole different meaning if you spend slightly less money on an inferior product, and then run in the 'expensive' revelation that you should have stuck with the BEST the whole time. Now you're two steps behind.
