Economically waiting until new year makes no sense because all of the new people joining should mean they dont have to give anyone a good deal (supply and demand). December would seem a better time to join since no one is joining and the sales doods need to make quotas.
Unless im missing something about this industry that makes it defy traditional supply/demand logic?
Robs?
They know that everyones going to be shopping between every gym in the area.
I say this as someone who was a sales manager at 24 hour fitness way back in the college days.