Not to knock the diet, but it's essentially what many have already been preaching. Don't do some damn cookie cutter chicken and broccoli diet. Who cares if you get xxx amount of fat loss per week if it's so strict that you feel miserable and end up cheating. I'd rather follow a diet that I can halfway enjoy and still get results. The cheesburger idea is just one way of achieving this. Personally I'd rather take 14 weeks to lose 10 pounds of fat and enjoy those weeks than take 12 weeks to lose 10 pounds of fat but dread every second of that time. The difference in weight loss using different forms of carbs is not as night and day as many thing.
Personally I gave up on the chicken + veggie + low insulin carb meals and started coming up with better recipes. Once in awhile I will have a simple meal like this because it's easy to prepare but most of the time I try something different. Some days I have chicken fried brown rice for example. Take some brown or whole grain rice, boil it, throw in some grilled chicken/scrambled eggs or egg beaters/green onions. Fry it in a pan with some pam and toss in a tad of low sodium soy sauce and enjoy. It's not as tasty as "real" fried rice, but when dieting it takes pretty damn good and makes you feel like you are cheating. Would work this streak or shrimp as well.
Also I have pita chip nachos. Take a whole wheat pita, rip it into 2 halves then use cooking scissors to cut into large triangles. Throw it into the broiler or toaster oven till they get crisp. Top with some whole navy or pinto beans(smash if you want a refried consistancy), grilled chicken or steak, nonfat cheese and a scoop of nonfat sour cream and some salsa. Mmmm!
You can also make healthy chili, pasta, pancakes and other dishes with a little creativity. Just think outside the box a little bit. The most important part of a diet is the calories, get them in order and you'll find that the exact type of carbs aren't as important as you think. I've tried the extreme low carb diets without any kind of starch. I was miserable, always hungry and noticed no increase in rate of fat loss. Went back to the eating this way and my fat loss stayed the same but I personally was much happier.
My usuall diet consists of 250-300g protein, <150g carbs and around 80g of fat per day. Just tailor your recipes to meet your macronutrient breakdown and go for it. My chicken fried rice tends to have more chicken than rice, but hey I don't mind.
I've had the cheeseburger type meals as well, though I'm not that big on hamburger meat. I'm a steak man and that fills my red meat needs. When I ate cheeseburgers I used whole wheat hamburger buns that I found at a local health store instead of regular wheat bread and they were pretty damn good.