Honestly SB, unless he just wants to go to a school for the name, he should consider 2 things (and maybe not in this order):
1. Quality of education in the academic program he chooses.
2. Where will he actually get to play and start, so his talents can shine.
I played D-1 football on scholarship, and chose Bowling Green University over University of Florida, University of Georgia, Rutgers, and University of Pittsburgh. I started 3 1/2 years and got a great education; something I may not have been able to accomplish at the other schools.