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Robert Jan
New member
superqt4u2nv said:
Follow this:
The media are a group of companies that make profit and exist off advertisers money. Their role in the marketplace is to sell an audience to advertisers. The advertisers want lots of people to see their ads, and preferably people who have money to spend. This gives the media two ways to win:
Attract lots of viewers
Attract rich viewers
This is the first motive and stimulus of bias in media.
Then there is the fact that the sponsors of a network or newspaper don't like everything said in "their" employee newspaper (given, shared employee) that goes at the cost of the image of their company and with it their profit.
The last thing can be anything from
*A fraud scandal in their company they ignore or if that is impossible, get rid of as cheaply as they can get away with
to
*Decision to be taken in politics that is of direct concern to said company.
