SofaGeorge
New member
guldukat said:But then again, I've NEVER heard of ANY powerlifter signing a contract valued at over 200,000 dollars/yr., let alone MILLIONS.
I work on the other side of the coin. I hire actors and models for comemrcials and infomercials... print ads... etc...
You will never see anyone signing a million dollar contract in bodybuilding or powerlifting for a simple reason:
TV-Q
There isn't anyone in powerlifitng or bodybuilding that has TV-Q... or TV-B for that matter.
Now let me guess... every person who has read this post at this point is saying, "What is TV-Q?" (Except Spatts. She is saying, "What the f-ck is TV-Q?")
TV-Q is an enormously important characteristic that we look at in advertising - it is the recognizability factor. Arnold Swarzenneger has a huge recognizability factor. Almost everybody in the world knows his face. Oprah is another high TV-Q... everybody knows her.
The problem with bodybuilding and powerlifting... you could take the top person in the field and put them on TV and not 2 people in 100 would know who they are.
I couldn't put Ronnie Coleman on a 60 second commercial to sell protein powder. Who cares if a big muscular guy that nobody has ever heard of (or trusts) says to use it.
On the other hand - if Oprah said she just lost weight using my protein powder I would sell out in a day. (That is because along with TV-Q she also has TV-B. TV-B is the believability factor - people trust her and believe what she says.)
There is no money for people in endorsements unless they ahve TV-Q... and hopefully TV-B. Everybody knows and loves Michael Jordan. Hence, he makes 60 million plus a year in endorsements. Everybody knows George Foreman... hence he cut a 200 million dollar deal for his barbeque grills.
I could make more money selling protein powder using Jim Carrey than I could using Flex Wheeler in a million years. Why? It doesn't matter that Jim is a tooth pick. In my ads he would be a tooth pick who decided to get into shape.
Hmmm... actually that might work.

Bottom line is - it's all about TV-Q. If an athlete has TV-Q the money will follow. If he doesn't... there is no pay out.
And unfortunately, sports like bodybuilding and powerlifitng don't develop recognizable stars... there is no way to generate interesting TV coverage of the events. There are no Monday night games.