The reason I'm getting tired of Flex is because they are just getting more Softcore as the issues progress. It's hard for my to express what I feel in words, but a few examples are... the stupid shrimp article they had a few issues ago, the watermelon article, the HMB articles, and theres always stupid creatine articles every issue too. It seems that they are targeting the magizing at 15 year olds or guys that pick of a muscle mag for the first time.The reason I continued my subcription a few months ago was because they started having monthly interviews, that was about the only exciting thing, but now even those are boring. The only thing I look it at now is the contest results and pics, but I could care less for that. Next time my subcription deadline comes along, I am not gonna renew it, I'll either go with nothing, or maybe fork up money for musclemag. I haven't read muscle mag for awhile, because it cost too much, all I really do is go stand at the magizine counter and look at it. At least the bullshit in musclemag is funny and every other page theres a hot girl. Bottom line: Flex is not hardcore, it is at the same level as muscle and fitness, if not lower. Just my view.