Muscle Media 2000 and Bill Phillips

[RADAR]

Satch has a bicycle i know that for a fact!

and i forget to mention a pair of PF Flyers -they allow you to run faster & jump farther, handy in emergencies!
RADAR

 

[clawdad]

Great magazine. Cutting edge 411 on roids from Duchaine, etc. It was the 1st magazine to open my eyes to the shady side of bodybuilding competition. The magazine kicked ass-but only appealed to a very small cult following of hardcore BB types. It wasn't mainstream enough for mass marketing purposes so Bill made the transition into gearing the mag towards non-juicers. MetRx was Bill's 1st product-along with Dymetadrine 25(ephedrine hcl). A lot of guys will remember MetRX used to be two seperate formulas in cans-MetRX Base and MetRX Plus. Basically one was predominantly protien and the other carbs. Depending on one's needs you'd mix the two together accordingly. After awhile, the single serving packets came out-which seemed to fly off of the shelves. If I seem to remember correctly, Bill paid Beverly International produce the earliest versions of MetRX. But it was Bill's guerilla marketing and infomercial type of advertising in MM2K that is what made him a success.

Hate being picky, but I thought
EAS = Bill Phillips
MetRX = A. Scott Connelly
Maybe I am mixed up.

 

[BigCracker]

Hate being picky, but I thought
EAS = Bill Phillips
MetRX = A. Scott Connelly
Maybe I am mixed up.

You're right.


MetRX=originally was A. Scott Conelly and co-owner Bill Phillips-who eventually sold his half of the biz to Conelly. Phillips did this shortly after launching his own EAS line of supps. I believe Bill used Conelly's Dr status to offer credibility to his product (MetRX) and himself as a diet/bodybuilding guru. MetRX when it first came out was primarily marketed to appeal to bodybuilders and AIDS patients looking to slow the wasting effects of their disease.

I used to get underground newsletters from Phillips promoting MetRX as some unique, difficult to find, engineered food that was supposed to increase muscle, burn fat, decrease recovery time, and strengthen the immune system. Sure, these days we all know eating right will do the same thing. But this wasn't always the case. Back in the 80's/early 90's the diet and fitness industry prospered on the deliberately confusing info and lies Joe Weider had pandered to us for years in an effort to sell his lame-o bullshit quality products(simultaneously saying the guys in M&F Mag were natural and steroids will kill anyone that tries them). This was also before the popularity of the internet so the only people that knew shit about nutrition were bookworms that researched it on their own. Even then, most of the 411 out there was quite sub par compared to the info available today.

 

[RADAR]

who said he has lambos? I heard he has a jet airplane and an enzo, but seriously I don't think he ever said that.

I was one of the contestants in Bill's body for life
He was giving away his red Diablo to the winner, he bitched one day that as he was backing out of his garage in the blue one he broke the Rear view mirror
Anyway a long story short about 140,000 signed up and less than 15,000 completed ,i was one of those.

I have a gold plaque and a small trophy plus several EAS supplements.
I Didn't win first place but i won the battle with myself

The winners did not get the lambo as it was traded for 5 EAS logo C5 corvettes to the winners

RADAR

 

[Trickie]

The thing is, when MM2K went mainstream it couldn't of sold that much more than prev when it was full os steroid talk as its now been discontinued?

 

[bbkingpin]

I was one of the contestants in Bill's body for life
He was giving away his red Diablo to the winner, he bitched one day that as he was backing out of his garage in the blue one he broke the Rear view mirror
Anyway a long story short about 140,000 signed up and less than 15,000 completed ,i was one of those.

I have a gold plaque and a small trophy plus several EAS supplements.
I Didn't win first place but i won the battle with myself

The winners did not get the lambo as it was traded for 5 EAS logo C5 corvettes to the winners

RADAR

I thought it was 10. Isn't this the one where the guy from NYC failed the lie detector test regarding the use of steroids but was let back in?

 

[javaguru]

The thing is, when MM2K went mainstream it couldn't of sold that much more than prev when it was full os steroid talk as its now been discontinued?

It wasn't the magazine sales that mattered, it was just a marketing tool, but the EAS supplements that made him money.

Here is the formula:
1. Establish yourself as a credible source.
2. Promote yourself as an "outsider" promoting "real" and "useful" information.
3. Use your credibility to establish a supplement line to rape those who fell for your marketing.

 

[BigCracker]

It wasn't the magazine sales that mattered, it was just a marketing tool, but the EAS supplements that made him money.

Here is the formula:
1. Establish yourself as a credible source.
2. Promote yourself as an "outsider" promoting "real" and "useful" information.
3. Use your credibility to establish a supplement line to rape those who fell for your marketing.

Absolutely spot-on!!!! This above formula is used in many successful businesses today. Advertisements with before/after pics disguised as news articles seem to do exceptionally well. Cybergenic's early success in the late 80's is a perfect example of this type of marketing(even though their before/after pics were usually altered photos). BP just took it to a whole new level.

My friend actually is BP's marketing consultant. He's the guy that actually designed the Lambo giveaway contest(for a pretty penny if I might add?). After the contest was over, BP was so pleased with his profits he bought my friend a Jaguar S-type as a thank you gift. So you can just imagine how much ching he made off of that promo.

 

[Loths]

Wow... I am not the only one that had an opinion on that Magazine! I remenber how I got "aquainted" with MM2K... at the time I was begining my "Bodybuilding life"... I taught steriod were the "Easy" way out, and the like.. I used to order supplements from a mail order called the Power store... I was into MEtabol Max (go figure).This was a while back! In one of my orders they included a Free MM2K... and there I read my first article about steriod that was not the Typical Bashing and the like. My interest surged, subscribed to the Mag, and was very delighted with it.. until it went Main-stream.. and then just banish.

I have alway wonder what happened... I do beilive that Bill is more than Business Adept, and had it. He manage to merge some of his interest into a money making machine... Is thant a part of the American Dream.

However, rummor always were there that he was presure to lay off. Some even claim that the "industry" pulling him out, with all its influences....

I think that, like everything in life, there are two sides.. Between them there is a great valley of gray, and all that together make a Whole....

May be, like most things, it started with an ideal. Then as it grew , it became more ambicious. As the ambition changed to plan and latter reality, it invaded orther "players" interest... these united and halted the momentun MM2K had generated. This led to compromises and then change. Probably this change was orchestated... slowly and evenly.. it faded.

The true that MM2K brough a change.. a profound change in the industry. The one present at the time saw it consequences... then it faded.. silently... as like some one want it out of history... Just a hand full know about it. That I do find interesting.

Anyways.. those are my thoughs.

 

[glennds]

.Anyways.. those are my thoughs.

Thoughts: A
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