You raise a good point bikini.
George does do wonders. Runs a pretty good board and keeps it fresh by inducting New Skool mods every so often. He spends a good deal of time/money keeping the board running and updated.
But I don't think it's free. The e-mail address I use for this board is unpublished, I never use it in connection with any other sites. I run junkbuster for privacy and disable cookies. But I still get one or two fitness related spams daily (not including the cool mail [which I read] from Elitefitness). Selling addresses is a good way to make a little bit of cash on the side and there's nothing wrong with. But if you can profit off users, it's not actually free. If George doesn't do this, then I apologize, and you are 100% correct...but being 99% correct is good too