"Word of caution: Kevin Trudeau is not a trusted name in the infomercial business. He has been ordered beforeto stop the advertising techniques that he uses (deceptive) by the FTC.
As in other cases before, (not only Kevin Trudeau), he was ordered by the FTC to payback untold thousands of dollars to his ex-customers.
You can check out more about Kevin Trudeau at,
http://www.ftc.gov/opa/2004/09/trudeaucoral.htm
Some of the many products Kevin Trudeau has marketed are Mega Reading System, Mega Memory System, Action Reading System, Hair Farming, Eden’s Secret, and now the book "NATURAL CURES "THEY' DON'T WANT YOU TO FIND OUT ABOUT".
The concept of Kevin Trudeaus marketing ploy was to make his ads appear to be news orientated and thus not a paid for announcement.
As such, the message we now see, "The following is a paid advertisement, and this station does not necessarily agree with, or endorse any of these products", is a result of the Kevin Trudeau marketing ploy."