I saw the advertisment, but don't know how it is any different from the other protein supplements on the market. Months ago, in pump( i think) they were pimpin it like it was a fat burning protein..like a new thing, but I think it is just a scam, and no better than other protein powder. They may have spiked it with some other substances to make it beign able to be classified as a fat burner , but why pay more when you can buy whatever those substances are cheaper, or better yet just use eca.