Mr X is being conservative. I won't be. The entire sport is run by wealthy gays so don't think for a second it doesn't directly effect the entire sport. I know of a certain fitness magazine editor that would gladly exchange $$$ for sexual favors from top BB's. He used to call me up nightly wanting to talk shop about bodybuilding. At the time I thought he was talking to me cuz he wanted to sponsor me and/or put me in his magazine. After awhile I realized he was jerking off almost every time we were on the phone. He was doing the same thing with a few other guys I competed against locally too.
Also, don't let Joe Weider's arranged marriage fool you-he's as queer as a 3 dollar bill. Before M&F he published Muscle Builder Magazine-but before that-gay porn mags. No bullshit. Listen to him in Pumping Iron while he's taking pics of Arnold-he even sounds like a fruit loop.
If you can't figure out what's going on behind the scenes you're a retard.
Drug dealing(recreational and steroids) is a close 2nd
Personal training, and hanging out with dorky wealthy people to sponge money off of them is 3rd.
Endorsements, sponsorships, and guest posing is 4th-which totaled may cover 1/2 yrs worth of groceries, if that.