Shorting Krispy Kreme, to the extreme that I did, for all intents and purposes, wiped out almost all of my discretionary investment money last year. Sometimes, in the market, PE ratios and fundamentals mean nothing. Within a period of time, that is. Eventually, the stock of a company with poor fundamentals will crash and burn (dot-com bubble). Krispy Kreme's PE is astronomical, as far as i'm concerned. The mistakes I made were:
1) While I was shorting this stock, most of the other shorts in the market were in technology. KKD probably wasn't even on their radar screen.
2) The company has excellent fundamentals.