Interesting video. No idea why they don't just tell it like it is. British Army recruiters stopped sugar coating it years ago from all the correspondence I've had with other guys signing up. Both ARCs I went to last year was told virtually any regiment / corps I enlist in I would be in Iraq or Afghanistan at least once in a 3-4 year minimum signing engagement, that virtually all corps had experienced casualties / fatalities to mortar fire, RPGs, IEDs etc not just teeth arms, but they pitched it as a very active career (you'll see more action in 3-4 years than a lot of career soldiers did in their 22 years prior to 2003 etc., don't you want challenging tours? The chance to do what you're trained to do? etc)
BA isn't experiencing recruiting problems though, it's retention for us (poor wages, equipment, benefits, tedium of battalion life when not on ops etc).