When do you send out your mass mailers???

[Testosterone boy]

for your business?

Wondering the best day of the week and time of the month when people are more inclined to actually open and read their mail.

What does your marketing dept advise ya'll to do?

 

[Judo Tom]

middle of the month..

 

[jackangel]

if you had said 'ass mailers', i would have told you 'anytime after i eat some beans'

 

[bran987]

i desperately need to know the answer to this question too

 

[jackangel]

bump for ass mailers everywhere

 

[Testosterone boy]

i desperately need to know the answer to this question too

bump for bran the man

 

[glennds]

i own an insurance agency and hire a mareketing comany to mail to all homeowners in a zip code personalized postcards for the month they closed escrow based on county records. the month they closed escrow on their homes may be the anniversary of their homowners insurance renewal.

it costs me about $.60/postcard. i mail about 1,000 postcards a month. writing homeowners insurance is like taking candy from a baby since we make 20 commission/policy. an average policy is $800 in CA. all i need to do is write two or three to break even. there is then the possiblity of renewal income, more household business, and referrals.

doesn't matter exactly day mailed out but advertising works. gotta get your name out there. even with a small return on direct mail you can still make money.

 

[Testosterone boy]

i own an insurance agency and hire a mareketing comany to mail to all homeowners in a zip code personalized postcards for the month they closed escrow based on county records. the month they closed escrow on their homes may be the anniversary of their homowners insurance renewal.

it costs me about $.60/postcard. i mail about 1,000 postcards a month. writing homeowners insurance is like taking candy from a baby since we make 20 commission/policy. an average policy is $800 in CA. all i need to do is write two or three to break even. there is then the possiblity of renewal income, more household business, and referrals.

doesn't matter exactly day mailed out but advertising works. gotta get your name out there. even with a small return on direct mail you can still make money.

I'm considering post cards since so many letters go unopened.
I quit signing my letters for that reason.