macDbol said:
your right sofa,,as long as its "usp" im cool with it
The scarry reality in vitamins is understanding manufacturing to sale ratios.
A pharmaceutical grade high quality formulation will likely be on a 3 to 1 ratio. This means it sells for three times what it costs to make it.
The minimum a product can air on TV for is a 5 to 1 ratio.
Most infomercial products are on an 8 to 1 or 10 to 1 ratio.
GNC averages a 10 to 1 or 12 to 1 mark up.
MLM (multi level marketing) products are usually made on a 20 to 1 ratio.
It always behooves the seller to use cheaper and cheaper ingredients. People have a "concept" of how much they think a vitamin product should cost. Hence, the seller is limited to what he can charge. He knows that he can't enhance his profit be selling the product for more... so he makes his money by buying cheaper.
If a guy can manufacture a product for $2 instead of $4... and he sells it to you for $20... he has probably just doubled his profit after the purchase of air time... all by selling you a crappier product.
This is why image is so important in the marketing of health products. A very few contract manufacturers make 95% of the health products sold in this country. One manufacturer that I know makes more than 3,000 different lines. All of the 3,000 products use cheap ass raw materials... but they are sold with expensive print adds, great catalogs, etc... that all create the "image" of quality.
The problem is the quality is rarely in the capsule. It's in the ad that sells you the product.