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Spanky11
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>For you wine-lovers ...
>
>Wal-Mart announced that they will soon be offering customers a new discount
>item: Wal-Mart's own brand of wine. The world's largest retail chain is
>teaming up with E&J Gallo Winery of California, to produce the spirits at an
>affordable price, in the $2-5 range. Wine connoisseurs may not be inclined
>to throw a bottle of Wal-Mart brand into their shopping carts, but "there a
>market for cheap wine," said Kathy Micken, professor of marketing. She
>said: "But the right name is important.²
>
> Customer surveys were conducted to determine the most attractive name for
>the Wal-Mart brand. The top surveyed names in order of popularity are:
>
> 10) Chateau Traileur Parc
>
>9) White Trashfindel
>
> 8) Big Red Gulp
>
> 7) World Championship Riesling
>
> 6) NASCARbernet
>
> 5) Chef Boyardeaux
>
> 4) Peanut Noir
>
> 3) I Can't Believe It's Not Vinegar!
>
> 2) Grape Expectations
>
>And the number 1 name for Wal-Mart Wine:
>
> 1) Nasti Spumante
>
>The beauty of Wal-Mart wine is that it can be served with either white meat
> (Possum) or red meat (Squirrel).
>
>Wal-Mart announced that they will soon be offering customers a new discount
>item: Wal-Mart's own brand of wine. The world's largest retail chain is
>teaming up with E&J Gallo Winery of California, to produce the spirits at an
>affordable price, in the $2-5 range. Wine connoisseurs may not be inclined
>to throw a bottle of Wal-Mart brand into their shopping carts, but "there a
>market for cheap wine," said Kathy Micken, professor of marketing. She
>said: "But the right name is important.²
>
> Customer surveys were conducted to determine the most attractive name for
>the Wal-Mart brand. The top surveyed names in order of popularity are:
>
> 10) Chateau Traileur Parc
>
>9) White Trashfindel
>
> 8) Big Red Gulp
>
> 7) World Championship Riesling
>
> 6) NASCARbernet
>
> 5) Chef Boyardeaux
>
> 4) Peanut Noir
>
> 3) I Can't Believe It's Not Vinegar!
>
> 2) Grape Expectations
>
>And the number 1 name for Wal-Mart Wine:
>
> 1) Nasti Spumante
>
>The beauty of Wal-Mart wine is that it can be served with either white meat
> (Possum) or red meat (Squirrel).
