It all comes down to money. Everyone knows TV doesn't pay much for unproven projects. I can't expect UFC to work for peanuts, and pay their fighters even less.
Plus unlike wrestling, UFC has a tough time making celebs from their roster of short-haired white 30-something fighter dudes. They still haven't taken marketing cues from McMahon who's created Cenas, Rocks, Hogans, Chynas, Austins and Undertakers, and makes mega millions from the secondary markets.
McMahon shoudl make his own fighting league, and blow all these other guys out of the water (as long as he doesn't run it like the xfl!)
r