It's a closed fraternity that uses steroids, and for the most part the average user is concerned with getting his stash safely, and not educating people about AAS...so most (non-users) people don't really learn about them, because users don't educate them. As a group, steroid users are not advocates for their cause by and large.
Find a pot-head in a group, and they'll extol the virtues of Hemp Clothing and Medicinal Cannabis, and all that bullshit...probably tell you what a humanitarian Jerry Garcia was, etc......find a steroid user in a group and they'll deny it and mutter something about creatine and glutamine...