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Well, ever wish you worked out in a 'hardcore' type gym? If you work out at Bally's you might be wishing that soon.
They are having a new marketing strategy to target the out-of-shape, fat slobs or "the unconditioned person" as they are calling them. They will have ads with out of shape people and will try to make the gym more newbie friendly. This includes "homey-looking hardwood floors, plants and sitting areas, and non-clanking weights. “If someone is making the first step, they are not going to hear clanking weights”
"They also will have more hands-on, he said, with more employees who are trained in helping newbies learn how to handle the non-clanking weights"
Quotes are from this article:
MSNBC: Bally's flips the bird to serious lifters
WTF NON-CLANKING WEIGHTS?!! Are they going to start using only the pink coated plastic 2lb weights or something?
They are having a new marketing strategy to target the out-of-shape, fat slobs or "the unconditioned person" as they are calling them. They will have ads with out of shape people and will try to make the gym more newbie friendly. This includes "homey-looking hardwood floors, plants and sitting areas, and non-clanking weights. “If someone is making the first step, they are not going to hear clanking weights”
"They also will have more hands-on, he said, with more employees who are trained in helping newbies learn how to handle the non-clanking weights"
Quotes are from this article:
MSNBC: Bally's flips the bird to serious lifters
WTF NON-CLANKING WEIGHTS?!! Are they going to start using only the pink coated plastic 2lb weights or something?
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