Cognitive Dissonance...

[-Ariel-]

My S O's doing a paper on cognitive dissonance... it is a major flaw in our psyche that marketers and manipulative types exploit in us, et me do the cliff notes version, basically the central choices in our lives revolve around what we value to put our energy and time into. The problem arises into how we determine what has value... this is where cognition comes into play... cognitive dissonance occurs when cognition is disrupted and functions immproperly spitting out false values. This can happen due to stress, misperception, coeercion, and exhaustion... however, the most prevalent is the type that we generate ourselves.

Personal investment in something alters the cognitive process dramatically. When we have no investment in something, studies have shown that there are no major disruptions or bias in our assessment of things. However, after we make an investment of time and energy into something, not only does our overt thinking change... our perceptions of reality are altered as well.

One study done on two groups to hear a lecture, the first group was situated near the lecture and the second group had to drive 90 minutes to attend the lecture. The lecture was boring, trite, and filled with general vague aphorisms. The first group reported that they were bored, that it was a mundane lecture and got really nothing out of it. The second group that had to drive 90 minutes for the lecture reported dramatically different results, they said the lecture was informative and partially inspiring. Why such different results... Cognitive Dissonance.

The simple investment of traveling 90 minutes to hear the lecture created not merely an expectation that the lecture would be worth it. They felt the need to perceive the lecture as worth their effort of going to, so they altered their own cognitive process of evaluation to give the lecture much more credit than it deserved.

Cults, marketers, and manipulative types get you to make an investment into something... and the more investment made the more identity and the story of the self are altered in making a connection or identifying with this thing. The bad thing is one can be abused, and starts thinking well I've invested so much and how much their identity is connected to the abuser, and rationalizes things will change, even though deep down they know they won't. This is a modus operandi behind consumerism... though I won't go there, but every time the one lets abuse happen, they galvanize the identification with the abuser and lilke in a relationship, they start to tell themselves well, I must really love him or her if I'm willing to put up with this abuse. The bond between them is strenghtened dramatically every time this happens. Over time the abuser can get away with just about anything.

If one examines the pattern of their lives there might be some form of cognitive dissonance that has pervaded a part of it...

Has anyone had an encounter with this psychological phenomenon?

 

[heatherrae]

My S O's doing a paper on cognitive dissonance... it is a major flaw in our psyche that marketers and manipulative types exploit in us, et me do the cliff notes version, basically the central choices in our lives revolve around what we value to put our energy and time into. The problem arises into how we determine what has value... this is where cognition comes into play... cognitive dissonance occurs when cognition is disrupted and functions immproperly spitting out false values. This can happen due to stress, misperception, coeercion, and exhaustion... however, the most prevalent is the type that we generate ourselves.

Personal investment in something alters the cognitive process dramatically. When we have no investment in something, studies have shown that there are no major disruptions or bias in our assessment of things. However, after we make an investment of time and energy into something, not only does our overt thinking change... our perceptions of reality are altered as well.

One study done on two groups to hear a lecture, the first group was situated near the lecture and the second group had to drive 90 minutes to attend the lecture. The lecture was boring, trite, and filled with general vague aphorisms. The first group reported that they were bored, that it was a mundane lecture and got really nothing out of it. The second group that had to drive 90 minutes for the lecture reported dramatically different results, they said the lecture was informative and partially inspiring. Why such different results... Cognitive Dissonance.

The simple investment of traveling 90 minutes to hear the lecture created not merely an expectation that the lecture would be worth it. They felt the need to perceive the lecture as worth their effort of going to, so they altered their own cognitive process of evaluation to give the lecture much more credit than it deserved.

Cults, marketers, and manipulative types get you to make an investment into something... and the more investment made the more identity and the story of the self are altered in making a connection or identifying with this thing. The bad thing is one can be abused, and starts thinking well I've invested so much and how much their identity is connected to the abuser, and rationalizes things will change, even though deep down they know they won't. This is a modus operandi behind consumerism... though I won't go there, but every time the one lets abuse happen, they galvanize the identification with the abuser and lilke in a relationship, they start to tell themselves well, I must really love him or her if I'm willing to put up with this abuse. The bond between them is strenghtened dramatically every time this happens. Over time the abuser can get away with just about anything.

If one examines the pattern of their lives there might be some form of cognitive dissonance that has pervaded a part of it...

Has anyone had an encounter with this psychological phenomenon?

Sure. That is why car salemen try to keep you there haggling for the better part of the afternoon. Once you have invested that much time into the deal, cognitive dissonance makes the deal seem far too important to walk away from.

 

[-Ariel-]

Sure. That is why car salemen try to keep you there haggling for the better part of the afternoon. Once you have invested that much time into the deal, cognitive dissonance makes the deal seem far too important to walk away from.

I'm pretty sure thats why I overpayed for my jetta...
that and I'm a sucker.
oh well I could've bought a yaris... lol

 

[cindylou]

online personal training

after you've shelled out 800-1000 bucks for something, you dont care what it says, you do it anyway

dumbasses

or like when you know a relationship is OVER but you've spent 6 months with them, so why not keep trying and a year later you finally break up. lol

 

[-Ariel-]

online personal training

after you've shelled out 800-1000 bucks for something, you dont care what it says, you do it anyway

dumbasses

or like when you know a relationship is OVER but you've spent 6 months with them, so why not keep trying and a year later you finally break up. lol

+1
lol
I've stuck around before when there was no point... due to investment
it was like watching a bad movie just to see the ending... except the ending kinda hurt.
I'm sure it happens to more than a few though.

 

[Lestat]

wow man you are on a roll with the thoughtful threads lately! I'll reply in depth later.

 

[-Ariel-]

wow man you are on a roll with the thoughtful threads lately! I'll reply in depth later.

Thank the S O for this one Lestat... it just drops on me how much of a sucker I am for investing myself into sticky situations... this shit is so overlooked and people don't realize how binding this shit is
like the jedi mind trick from hell.

 

[BlueBird]

I quantum shoe shop all the time. It's quite frustrating as one shoe seems to stay in the shoebox, but I'd swear on a stack of bibles, I'm wearing both.

 

[-Ariel-]

I quantum shoe shop all the time. It's quite frustrating as one shoe seems to stay in the shoebox, but I'd swear on a stack of bibles, I'm wearing both.

shoes rock
not as much as one strap back packs
but I dig on shoes as well
since I"m only 5 7, its pretty much been regulated to docs though...

 

[Lestat]

I think I encounter this personally all the time. Its easy to speak on subjects to which I don't have a real personal connection, to speak about them in a more disconnected way, but when someone has more of a personal connection to me, I tend to be more outspoken and yes it affects my opinion and view although I try consciously to not allow that.

Of course this is arrogant to say, but true: I spot cognitive dissonance in other more than I do in myself. This is of course because I, like most, don't view my own actions and thoughts as objectively, instead they are view entirely subjectively.

 

[EnderJE]

I'm totally indifferent to most things.

"If you can't stand for something, then you'll fall for anything."
- Chuck D

 

[-Ariel-]

I agree I don't see you being suckered in, its hard though if you have a connection with someone and fall into this trap... your thinking is so logical based though, and it appears you try hard to be aware of the direction that you are being steered into, but if one has a connection and a portion of their identity invested into something it is easy to see this happen so quickly... the worse thing is it strengthens itself... the more time passes the more this bond becomes concrete.... harder to walk away... but yeah I can see you keeping a distance from this type of thing.

 

[-Ariel-]

I'm totally indifferent to most things.

"If you can't stand for something, then you'll fall for anything."
- Chuck D

I wish I could say that... I'm so passionate about somethings and indifferent to others... hence gotta check myself constantly
love the chuck D quote
apocalypse 91 one of the best albums ever...

 

[EnderJE]

I wish I could say that... I'm so passionate about somethings and indifferent to others... hence gotta check myself constantly
love the chuck D quote
apocalypse 91 one of the best albums ever...

I don't say it as a good thing. Be warned of the person who feels nothing most (if not all) of the time.

 

[heatherrae]

Off topic, but it always amuses me that men seem to take pride in being some passionless, Spok-like, automaton with no feelings about things.

How can you say you are indifferent about most things?

To me, that is not a positive character trait to be passionless.

 

[EnderJE]

Off topic, but it always amuses me that men seem to take pride in being some passionless, Spok-like, automaton with no feelings about things.

How can you say you are indifferent about most things?

To me, that is not a positive character trait to be passionless.

I'm not sure if you read my previous post. Indifference is not usually a good thing.

I think that some men (not most) feel that automation is best because they've been burned one way or the other. To combat that, they become indifferent or tired (ie don't care). In the same fashion, some women (not most) become clingy or sluts to try to keep on to a relationship that has lost it's foundation (love, trust, etc).

IMHO, by becoming indifferent, a person will not experience the 'highs' or 'lows' of life.

 

[-Ariel-]

Off topic, but it always amuses me that men seem to take pride in being some passionless, Spok-like, automaton with no feelings about things.

How can you say you are indifferent about most things?

To me, that is not a positive character trait to be passionless.

Heather you have Cognitive Dissonance when it comes to snack cakes...
you need help hon... lol

 

[GoldenDelicious]

i would reccommend that you read a book called "influence - the psychology of persuasion" by dr robert cialdini

cutting a long story short, people have neural functions/circuits that predispose them to certain lines of thought. these functions are hardwired, and not the product of learning. understanding these predispositions places an influencer in a position of power, whereby they can offer a subject a set of choices, yet be able to predict the choice the subject will make based on how they present the relative value of those choices

what youre talking about revolves around the principle of scarcity - ie that people are more prone to value things that are scarce over things that are not - and also, the principle of consistency, whereby people have an innate desire to be consistent in their behaviour, which then ties into investment - ie people will choose and value options that tie into them looking consistent with previous behaviours and choices

in relation to the second set of subjects, they had to invest in that they had to travel a goodly distance to the lecture, and so their perception of that choice had to be consistent with their behaviour. thus, if they were to feel consistent, they had to assign value to that choice akin to other choices - with the bottom line being that something that they were willing to invest in MUST be worth travelling for, and thus, of higher value that something that they did not have to travel for. also, the travel barrier implies scarcity, and therfore value, and so again, to satisfy peoples need for self perception in consistency, they will assign higher value to that thing

its remarkable the sorts of stories people will tell themselves in order to justify their choices.

if i may bring up the subject of the iraq war, for example - many americans are reluctant to reconsider the motives for war, despite the obvious rational evidence taht it was in fact an illogical decision, because they wish to remain consistent with their former decision. deciding that the choice to go to war was wrong involves telling themselves that their prior feelings that the war was justified is inconsistent, and therefore makes the leap from one thought base to another, difficult, based on self perception, and therefore subsequent feeling of pride, self esteem, subsequent social repercussions etc

i cant reccommend the afforementioned book enough. it helps you undrestand your feelings and thought processes in real time, and thus helps you manage your thoughts in real time - which them makes you a far more viable social entity. it helps you dodge a lot of the compliance techniques that youre exposed to day to day

i cannot overstate how advantageous it is to all human beings to be able to step outside of these compliance loops and reassess situations from scratch is. i often find myself looking at a situation that ive been in many times before and saying "golden, what the fuck are you doing? this shit doesnt make rational sense" and then rather than go down the same compliance pathway, i reassess, and act differently, which ultimately leads to me making far more rational/helpful decisions

it also helps you do great business, and pick up a lot of really hot girls, which is kinda what life is all about

 

[velvett]

 

[[email protected]]

My S O's doing a paper on cognitive dissonance... it is a major flaw in our psyche that marketers and manipulative types exploit in us, et me do the cliff notes version, basically the central choices in our lives revolve around what we value to put our energy and time into. The problem arises into how we determine what has value... this is where cognition comes into play... cognitive dissonance occurs when cognition is disrupted and functions immproperly spitting out false values. This can happen due to stress, misperception, coeercion, and exhaustion... however, the most prevalent is the type that we generate ourselves.

Personal investment in something alters the cognitive process dramatically. When we have no investment in something, studies have shown that there are no major disruptions or bias in our assessment of things. However, after we make an investment of time and energy into something, not only does our overt thinking change... our perceptions of reality are altered as well.

One study done on two groups to hear a lecture, the first group was situated near the lecture and the second group had to drive 90 minutes to attend the lecture. The lecture was boring, trite, and filled with general vague aphorisms. The first group reported that they were bored, that it was a mundane lecture and got really nothing out of it. The second group that had to drive 90 minutes for the lecture reported dramatically different results, they said the lecture was informative and partially inspiring. Why such different results... Cognitive Dissonance.

The simple investment of traveling 90 minutes to hear the lecture created not merely an expectation that the lecture would be worth it. They felt the need to perceive the lecture as worth their effort of going to, so they altered their own cognitive process of evaluation to give the lecture much more credit than it deserved.

Cults, marketers, and manipulative types get you to make an investment into something... and the more investment made the more identity and the story of the self are altered in making a connection or identifying with this thing. The bad thing is one can be abused, and starts thinking well I've invested so much and how much their identity is connected to the abuser, and rationalizes things will change, even though deep down they know they won't. This is a modus operandi behind consumerism... though I won't go there, but every time the one lets abuse happen, they galvanize the identification with the abuser and lilke in a relationship, they start to tell themselves well, I must really love him or her if I'm willing to put up with this abuse. The bond between them is strenghtened dramatically every time this happens. Over time the abuser can get away with just about anything.

If one examines the pattern of their lives there might be some form of cognitive dissonance that has pervaded a part of it...

Has anyone had an encounter with this psychological phenomenon?

So that's why we have ghettos in America?!

 

[-Ariel-]

i would reccommend that you read a book called "influence - the psychology of persuasion" by dr robert cialdini

cutting a long story short, people have neural functions/circuits that predispose them to certain lines of thought. these functions are hardwired, and not the product of learning. understanding these predispositions places an influencer in a position of power, whereby they can offer a subject a set of choices, yet be able to predict the choice the subject will make based on how they present the relative value of those choices

what youre talking about revolves around the principle of scarcity - ie that people are more prone to value things that are scarce over things that are not - and also, the principle of consistency, whereby people have an innate desire to be consistent in their behaviour, which then ties into investment - ie people will choose and value options that tie into them looking consistent with previous behaviours and choices

in relation to the second set of subjects, they had to invest in that they had to travel a goodly distance to the lecture, and so their perception of that choice had to be consistent with their behaviour. thus, if they were to feel consistent, they had to assign value to that choice akin to other choices - with the bottom line being that something that they were willing to invest in MUST be worth travelling for, and thus, of higher value that something that they did not have to travel for. also, the travel barrier implies scarcity, and therfore value, and so again, to satisfy peoples need for self perception in consistency, they will assign higher value to that thing

its remarkable the sorts of stories people will tell themselves in order to justify their choices.

if i may bring up the subject of the iraq war, for example - many americans are reluctant to reconsider the motives for war, despite the obvious rational evidence taht it was in fact an illogical decision, because they wish to remain consistent with their former decision. deciding that the choice to go to war was wrong involves telling themselves that their prior feelings that the war was justified is inconsistent, and therefore makes the leap from one thought base to another, difficult, based on self perception, and therefore subsequent feeling of pride, self esteem, subsequent social repercussions etc

i cant reccommend the afforementioned book enough. it helps you undrestand your feelings and thought processes in real time, and thus helps you manage your thoughts in real time - which them makes you a far more viable social entity. it helps you dodge a lot of the compliance techniques that youre exposed to day to day

i cannot overstate how advantageous it is to all human beings to be able to step outside of these compliance loops and reassess situations from scratch is. i often find myself looking at a situation that ive been in many times before and saying "golden, what the fuck are you doing? this shit doesnt make rational sense" and then rather than go down the same compliance pathway, i reassess, and act differently, which ultimately leads to me making far more rational/helpful decisions

it also helps you do great business, and pick up a lot of really hot girls, which is kinda what life is all about

GD I will read that book...
Great post and trying to find holes in it, but can't... I don't think it can be overstated how consistency is a driving factor in the story of the self and I don't want to find causal expanations based on neurophysiological mechanisms, but would rather keep the viewpoint on the story of the self and identity... it just seems that it is inevitable that we identify with our behaviors, and what you pointed out that there seems to be an inherited need to justify our steering or choices even though on a level buried under repetitive stories we know its leading to disaster.
Thanks GD

 

[silverstar1025]

So that's why we have ghettos in America?!

Why did you use your email address for your name? We should all spam you!

 

[-Ariel-]

Holy shit... a comic strip with a fight club message... wow, thanks
V that rocked...
Someone should publish a hansel and gretel based children's book based on cognitive dissonance...
don't think harper collins would publish it though...
How do you market awareness?
wait...

 

[GoldenDelicious]

GD I will read that book...
Great post and trying to find holes in it, but can't... I don't think it can be overstated how consistency is a driving factor in the story of the self and I don't want to find causal expanations based on neurophysiological mechanisms, but would rather keep the viewpoint on the story of the self and identity... it just seems that it is inevitable that we identify with our behaviors, and what you pointed out that there seems to be an inherited need to justify our steering or choices even though on a level buried under repetitive stories we know its leading to disaster.
Thanks GD

read the book and you wont find holes. you might get mad at yourself, and maybe feel like a bit of a goof for being so obviously manipulated for so long though (not just in regard to the war of course - but everything from fashion choices to career path)

if everyone was aware of these principles, and could more frequently press the "STOP - refresh, reconsider this situation" button, then the world would be waayyyyyyyyy different. most people these days act today based on what they thought yesterday (or last year, or the year before), and do some truly stupid shit - but they do it incrementally, guided by these principles. eg outrage at 9/11, then the decision to go to afghanistan (which sounded mostly logical) then the next step to iraq, and soon to iran - if you sould step outside of the bubble for one second youd think "why the fuck are we doing this? it makes no sense!!!" but the behaviour is rooted in the consistency principle

same thing goes for being in shit jobs tha twe hate. personally, i chose to be a pharmacist at age 15. 15. who the hell knows about the world at 15? no one. so i went to final year, busted my ass, got accepted, and went to uni. in uni, i hated it, but thought "i tried so hard to get here, it must be good!!" so i stuck with it, also to not be seen as a quitter or idiot by my family.

all the way through, in a corner of my mind, i was thinking "this isnt right" but the decision to drop out of pharmacy was just too hard - ther were soooo many reasons to stay in it, and finish it all up - good money, good work, social prestige etc - so i fed myself the story over and over so as to avoid the extremely unpleasant situation whereby i would have to admit to myself and to society that i just wasted 5 years of my life

cut to the chase, there i am, unhappy as hell putting stickers on boxes and giving patients advice on how to take drugs for their itchy assholes, and, being a bit of a risk taker, i stood back and said (to myself and others) "this fucking sucks. i aint doing this anmore, and i dont give a shit waht any of you think. i paid for my decision with 5 years of misery in uni, im not paying for it again with another 50 years of slaving away in a shit job that i fucking hate"

the ability to step out and reassess, despite that horrible feeling that results from being inconsistent and/or not wanting to ose somethign that was scarce (a gold plated pharmacy degree/job) saved my life.

my uni friends slave away, looking 10 years older than me, becasue theyre locked into that destructive behavorial pattern.

i often get asked why im not working as a pharmacist, and instead working as a lowly, retard DJ, and my response is simple - behind door number 1, i have a 9-5 job giving drugs to unhappy people, being worked off my feet, and having a shit quality of life in some dispensary someplace, and behind door number 2...i go to parties and have sex with pretty girls.

anyway this isnt about me (even though i love talking about me lol) - its about how being able to understand yourself and your internal thought processes can make the difference between being a product of choices made a long time ago, or choices made today

if you lock yourself into behaving/thinking consistently locks you into being a product on old choices, based on old information - which therefore locks you out of being able to use new, more pertinent information - which therefore pushes you closer to being a reactive automoton, rather than a clear thinking, versatile human being

if youre scared to make the leap into new choices, just say to yourself - im a human being. i was always a human being. human beings often fuck up. changing my mind doesnt make me a failure - it just makes me human. changing my mind is therefore consistent with who and what i am, and is therefore ok.

plus, you get to shag a lot of hot girls

did i mention the girls?

girls.

hot ones.

secks.

woowoo!!! lol

 

[-Ariel-]

read the book and you wont find holes. you might get mad at yourself, and maybe feel like a bit of a goof for being so obviously manipulated for so long though (not just in regard to the war of course - but everything from fashion choices to career path)

if everyone was aware of these principles, and could more frequently press the "STOP - refresh, reconsider this situation" button, then the world would be waayyyyyyyyy different. most people these days act today based on what they thought yesterday (or last year, or the year before), and do some truly stupid shit - but they do it incrementally, guided by these principles. eg outrage at 9/11, then the decision to go to afghanistan (which sounded mostly logical) then the next step to iraq, and soon to iran - if you sould step outside of the bubble for one second youd think "why the fuck are we doing this? it makes no sense!!!" but the behaviour is rooted in the consistency principle

same thing goes for being in shit jobs tha twe hate. personally, i chose to be a pharmacist at age 15. 15. who the hell knows about the world at 15? no one. so i went to final year, busted my ass, got accepted, and went to uni. in uni, i hated it, but thought "i tried so hard to get here, it must be good!!" so i stuck with it, also to not be seen as a quitter or idiot by my family.

all the way through, in a corner of my mind, i was thinking "this isnt right" but the decision to drop out of pharmacy was just too hard - ther were soooo many reasons to stay in it, and finish it all up - good money, good work, social prestige etc - so i fed myself the story over and over so as to avoid the extremely unpleasant situation whereby i would have to admit to myself and to society that i just wasted 5 years of my life

cut to the chase, there i am, unhappy as hell putting stickers on boxes and giving patients advice on how to take drugs for their itchy assholes, and, being a bit of a risk taker, i stood back and said (to myself and others) "this fucking sucks. i aint doing this anmore, and i dont give a shit waht any of you think. i paid for my decision with 5 years of misery in uni, im not paying for it again with another 50 years of slaving away in a shit job that i fucking hate"

the ability to step out and reassess, despite that horrible feeling that results from being inconsistent and/or not wanting to ose somethign that was scarce (a gold plated pharmacy degree/job) saved my life.

my uni friends slave away, looking 10 years older than me, becasue theyre locked into that destructive behavorial pattern.

i often get asked why im not working as a pharmacist, and instead working as a lowly, retard DJ, and my response is simple - behind door number 1, i have a 9-5 job giving drugs to unhappy people, being worked off my feet, and having a shit quality of life in some dispensary someplace, and behind door number 2...i go to parties and have sex with pretty girls.

anyway this isnt about me (even though i love talking about me lol) - its about how being able to understand yourself and your internal thought processes can make the difference between being a product of choices made a long time ago, or choices made today

if you lock yourself into behaving/thinking consistently locks you into being a product on old choices, based on old information - which therefore locks you out of being able to use new, more pertinent information - which therefore pushes you closer to being a reactive automoton, rather than a clear thinking, versatile human being

if youre scared to make the leap into new choices, just say to yourself - im a human being. i was always a human being. human beings often fuck up. changing my mind doesnt make me a failure - it just makes me human. changing my mind is therefore consistent with who and what i am, and is therefore ok.

plus, you get to shag a lot of hot girls

did i mention the girls?

girls.

hot ones.

secks.

woowoo!!! lol

I'm not sure which I dig more your knowledge dropped on us or you sense of humor. I dig on knowledge as capacity verses knowledge as content, which is what we call knowledge, facts, reasons, theories, or your sense of humor... yeah, the story of the self based on the past, which what is the past but a recorded story, that even changes with your perception of the present... I won't even get into our defintions of time, which eastern philsophy and native americans never shared, but yeah... I could not identify with your story any more... hilarious.

 

[[email protected]]

Why did you use your email address for your name? We should all spam you!

Do as you please. IT WOULD AFFECT ME AT ALL! When I came on to this site it asked for actually asked for my email address and began using it. I'll try to change it if possible. BTW, that's why there is so much gangsta rap and all that
other bullshit because of shows and ads on on those fucking rap music channels! (SIC) SPANK IT OR SPAM ME! HA! HA HA!

 

[[email protected]]

Why did you use your email address for your name? We should all spam you!

Do as you please. It wouldn't affect me. When I joined the forum, the registration process somehow generated my email address as my moniker. I've seen one other flub like this on another site and maybe there are more. I'll try to change it if possible. SPAM ON!!!!

 

[digger]

And you reported your note that "you have received a reply to a topic to which you subscribed" as spam.

Let me simplify your life for you. No subscriptions, no PMs, no admin emails.

 

[the_alcatraz]

Cognitive dissonance can be seen in everyday life bro, with decisions that you make.

Say I went down to Future Shop to buy a laptop and I chose the HP over the Dell. At that point, I was almost certain that the HP is what I want. As soon as I got home and looked at the laptop, I start wondering: did I get the right laptop? should I have gotten the Dell?

These feelings of guilt, uncertainty and "stress" is what is known as cognitive dissonance.

With my marketing background, you have to understand a client and learn how to minimize cognitive dissonance with every purchase / sale. Contemporary sales methods teach you that a sales person should be not only a seller, but also someone who can give the buyer sound advice, unbiased and based on his wants / needs in order to decrease the probability of cognitive dissonance, simply because an increase of the latter may result in the customer having a bad sales experience, and your customer retention rate will drop exponentially.

 

[-Ariel-]

Cognitive dissonance can be seen in everyday life bro, with decisions that you make.

Say I went down to Future Shop to buy a laptop and I chose the HP over the Dell. At that point, I was almost certain that the HP is what I want. As soon as I got home and looked at the laptop, I start wondering: did I get the right laptop? should I have gotten the Dell?

These feelings of guilt, uncertainty and "stress" is what is known as cognitive dissonance.

With my marketing background, you have to understand a client and learn how to minimize cognitive dissonance with every purchase / sale. Contemporary sales methods teach you that a sales person should be not only a seller, but also someone who can give the buyer sound advice, unbiased and based on his wants / needs in order to decrease the probability of cognitive dissonance, simply because an increase of the latter may result in the customer having a bad sales experience, and your customer retention rate will drop exponentially.

Traz you always make me feel so theoretical...
so true...

 

[dirty~d~]

I've learned to value things in life that could never carry a $$tag that most people would understand. I'm very hard to sell to. If I don't already want what you're trying to push then you'll never get my attention.

 

[the_alcatraz]

I've learned to value things in life that could never carry a $$tag that most people would understand. I'm very hard to sell to. If I don't already want what you're trying to push then you'll never get my attention.

Girl, I'd sell you a ship in the desert

Here's a book that I recommend: "Swim with the Sharks Without Being Eaten Alive"

It is one of the best books I've read in my life.

 

[velvett]

Girl, I'd sell you a ship in the desert

Here's a book that I recommend: "Swim with the Sharks Without Being Eaten Alive"

It is one of the best books I've read in my life.

Does anyone else see the humor in this?

 

[the_alcatraz]

Does anyone else see the humor in this?

lol

 

[-Ariel-]

I phone so ignore spelling... This I would like to see the irresistible force vs the immoveable object... I think d would be the customer from hell.. That said she would still overpay for shark shit... Good match up line is even

 

[the_alcatraz]

I phone so ignore spelling... This I would like to see the irresistible force vs the immoveable object... I think d would be the customer from hell.. That said she would still overpay for shark shit... Good match up line is even

There is always something you can use. If you can't sell to their needs / wants, sell to their urgency, convenience, ego, etc...