Cheat day for me is every Sunday and I cheat like crazy that day. Its that day alone often that allows me to remain disciplined the rest of the week. I have finally come to terms with the fact that there is a part of my brain that is ALWAYS going to love pizza , cheesecake, ice cream, wings, loads of cheese and on and on LOL........as long as I can have those on Sunday once a week I am golden on a clean diet the other six. It has worked for me for about two years now.