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nzrodney
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Controlling Interest in BodyBuilding.com Sold for $100 Million
Generic Domain Names, Domain Industry News January 7th, 2008
According to an article in the Wall Street Journal, and also reported in Tech Crunch, Liberty Media has paid $100 million to acquire a controlling stake in BodyBuilding.com. Liberty Media is an investor in Internet holding company, IAC, parent company of Match.com, Chemistry.com, Ticketmaster.com, and many other category leading websites.
Bodybuilding.com hosts both a fitness social networking community/forum with 100,000 participants, and it is an e-commerce website with body building supplies, vitamin supplements and fitness clothing. According to the Tech Crunch article (citing ComScore figures), BodyBuilding.com received over 2 million unique visitors in November.
Domain investors often cite Hotels.com as one of the few companies that built an entire business around a category killer generic domain name. While this is certainly true, I think there are many other companies, like BodyBuilding.com, that have built strong businesses around a category killer generic domain name. A category killer domain name doesn’t necessarily have to be mainstream to become a $100 million business. Sometimes niche category killer domain names can be just as effective, as long as a solid business plan is in place.
No wonder Ryan Deluka was keeping the ratings up with all that shits thats been going on on the Misc Forum.
Generic Domain Names, Domain Industry News January 7th, 2008
According to an article in the Wall Street Journal, and also reported in Tech Crunch, Liberty Media has paid $100 million to acquire a controlling stake in BodyBuilding.com. Liberty Media is an investor in Internet holding company, IAC, parent company of Match.com, Chemistry.com, Ticketmaster.com, and many other category leading websites.
Bodybuilding.com hosts both a fitness social networking community/forum with 100,000 participants, and it is an e-commerce website with body building supplies, vitamin supplements and fitness clothing. According to the Tech Crunch article (citing ComScore figures), BodyBuilding.com received over 2 million unique visitors in November.
Domain investors often cite Hotels.com as one of the few companies that built an entire business around a category killer generic domain name. While this is certainly true, I think there are many other companies, like BodyBuilding.com, that have built strong businesses around a category killer generic domain name. A category killer domain name doesn’t necessarily have to be mainstream to become a $100 million business. Sometimes niche category killer domain names can be just as effective, as long as a solid business plan is in place.
No wonder Ryan Deluka was keeping the ratings up with all that shits thats been going on on the Misc Forum.
