I've had a lot of people comment on the diet sections in my books lately. Some say it was like a breath of freash air while others say...um, where's the diet info?
The thing is this: some people can't accept something simple. They need detailed information, which is fine. But when it comes to getting the basics to eating well, and which foods are high protein, etc, you'd have to be a mongoloid not to be able to get that information in a million places for free. Still, some people want somebody to hold their hand through it. But to me, that's a little insulting. I like to go on the predicate that most bodybuilders are a little smarter than the average bear.
Case in point: When I was breaking into this business about 15 years ago, I went for a job at a gym that offered "computerized dieting." It turned out it would be my job to convince people to buy this computerized program.
Long story short: All it did was take basic information from the person and file it. A filing cabinet would have worked just as well. The custmers trainer would adjust the calorie intake based on the persons height and weight and type it into the computer.
So I asked the guy, "why do you do this?" It's obvious you don't even need the computer. It can be done with a calculator. Or a pen and paper. He gave me a coy smirk and said , "People like to see the blinking lights."
Man, he was so right.
Would you believe he had a book of testimonials about how great this computer plan worked? And why? BECAUSE ANYTHING WILL WORK AS LONG AS YOU BURN MORE CALORIES THAN YOU TAKE IN. End of story.
Today the same things exist. There are "diet gurus" who promise the world, and offer "personalized diet plans" that aren't personalized at all. But people want to think they are -- and they will, as long as they fill out a form with a bunch of personal information. But they'll still get the same cookie cutter program. And in the end, the result always the same. Anyway you slice it, you have to burn more calories than you take in. I can hold your hand while you do it, or you can stand on your own two feet. What'll it be?
Well, as it turned out, I didn't take that job and honestly, at the time, I needed it. But I can't bullshit people like that. I'd rather help them to think for themselves.
But some people would rather not.
The thing is this: some people can't accept something simple. They need detailed information, which is fine. But when it comes to getting the basics to eating well, and which foods are high protein, etc, you'd have to be a mongoloid not to be able to get that information in a million places for free. Still, some people want somebody to hold their hand through it. But to me, that's a little insulting. I like to go on the predicate that most bodybuilders are a little smarter than the average bear.
Case in point: When I was breaking into this business about 15 years ago, I went for a job at a gym that offered "computerized dieting." It turned out it would be my job to convince people to buy this computerized program.
Long story short: All it did was take basic information from the person and file it. A filing cabinet would have worked just as well. The custmers trainer would adjust the calorie intake based on the persons height and weight and type it into the computer.
So I asked the guy, "why do you do this?" It's obvious you don't even need the computer. It can be done with a calculator. Or a pen and paper. He gave me a coy smirk and said , "People like to see the blinking lights."
Man, he was so right.
Would you believe he had a book of testimonials about how great this computer plan worked? And why? BECAUSE ANYTHING WILL WORK AS LONG AS YOU BURN MORE CALORIES THAN YOU TAKE IN. End of story.
Today the same things exist. There are "diet gurus" who promise the world, and offer "personalized diet plans" that aren't personalized at all. But people want to think they are -- and they will, as long as they fill out a form with a bunch of personal information. But they'll still get the same cookie cutter program. And in the end, the result always the same. Anyway you slice it, you have to burn more calories than you take in. I can hold your hand while you do it, or you can stand on your own two feet. What'll it be?
Well, as it turned out, I didn't take that job and honestly, at the time, I needed it. But I can't bullshit people like that. I'd rather help them to think for themselves.
But some people would rather not.
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