One way to create a message that marketers want to inject into mainstream culture is to make make it have some sort of stickyness to it in that it stays in your head due to some an unorthodox combination that provokes you in an unexplicable manner... Well, as I work on grad work this morning and procrastinate by posting, I notice that I have that stupid Target commercial song You say Goodbye I say hello theme song stuck in my head, does anyone else have some repetitive song or advertising propaganda on spin cycle in their head as well, its annoying, but I can't get rid of it... Kudos to Target I guess.