I see several potential ways to offset elite's expenses...
1. Change "Elite Between the Sheets" to a members only section much like the Select Board. This will not only generate revenue for those who want to learn about the opposite sex and view the porn in the women's/men's photo session, but will also prevent children from gaining access to the material.
2. Elite merchandise. Individual board members have designed clothing accessories featuring the Elitefitness name and logo, but backed out of having them produced (like the Organon and Ttokkyo shirts) from fear of a trademark infringement and/or conflict of interest with the administration of the site. Clothing featuring "Elitefitness" is an excellent way for board members to recognize other members not only when visiting other gyms, but there may very well be elite members at your local gym that you otherwise would never have met. Elite clothing could be a way to not only identify with other elite members but would be a great way to spread the web address thus introducing more people to Mass Quantities... a win/win.
3. Hardcopy books such as the cookbook that was mentioned would probably be a great seller. I personally could donate at least 20 great protein rich recipies from how to make your own great tasting protein bars (Big Jay can vouch for these

), to recipes for high protein taco shells, muffins, pies, meatballs, etc... all including Mass Quantities protein powders.
4. Donations. This is does not have to be as unprofessional as it may sound... If elite set up an account with paypal, it would be more than easy to donate monthly contributions to help run this site. With all the valuable information this site has generated, I'm sure many including myself would jump at the chance to give something back to this site.
-Stew