In my experience, if you can find a site through google and it's just a price list and email address; it's probably a rip off.
If you find it through google and someone has taken the time to set up an elaborate, interactive website, then they probably will ship real gear but you may wait a long time and customer service will be a joke. Also keep in mind that law enforcement can google the site just as easy as you did so the odds of a customs seizure is much higher.
The best sources won't show up on a search engine.