Deadz said:
Lose as much as 6lbs in two weeks!
Research indicates that you can loose up to 6 lbs in two weeks if you replace two of your daily meals with a bowl of Kellogg’s ... cereal.
I just saw this commercial on TV - do you think it'll work?
I think we should start a public education fund that could run commercials to rebut this crap.
Thoughts?
An interesting concept, but highly flawed at best. First, let's look at the claim from a bodyfat point of view - assuming all the 6lbs. is going to be bodyfat, which is only theortical. Now, 6lbs. of bodyfat is about 21,000 calories (taking 3500cal/lb basing on breakdown of ketones). That means you have to lose 3lbs. of bodyfat a week or a 10,500cal loss, which leads to the daily DEFICIT of
1500 calories. At a 1500calorie deficit, the body will suffer from starvation, decrease in T4-T4 conversion, low leptin levels, high cortisol levels. From the research that I have seen and studied, it is nearly impossible to achieve the task at hand (6lbs. of fat in 2 weeks) w/ a natural, average human being. In fact, there is NO research done by Kellogg's to prove otherwise, I would be willing to be my reputation on it.
However, a "weight loss" of 6lbs. if feasible, most of the weight coming from water stores, glycogen stores, and electrolyte levels in the body. I can have someone drop 6lbs. of "WEIGHT" (not bodyfat) in about 2-3days, but that does NOT mean it's body-fat, for BODY-FAT loses is what people really look for.
Take an example, I can have a 200lbs. male drop 10lbs. of water, and, at the same time, I can have a 200lbs. male drop 10lbs. of bodyfat (consider the time frame irrelavant), in the two situations only the person w/ the bodyfat loss will come out on top because the person that dropped the water will gain it back and look just the same as he did when he started. So you see, it's the type of weight that counts, and, for the most part, these companies make outrageous claims that are NOT supported by valid evidence.
Mr.X
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