yeah the diet is expensive as hell. i grocery shop 4-5 times per wk and spend over 100.00 on every trip. sometimes over 200.00 probably about 60-70% of that is for me the other stuff is for my wife and 4 step kids. and i buy the cheap stuff now. before we started taking such a financial loss i was eating nothing but strips, filets, and t-bones. now i just look at them and drool as i pick up the top rounds and london broil.