Razorguns
Well-known member
bran987 said:you gotta do more research man. I know you hate stern, but he and mel karmazin don't just put their entire careers on an 'antiquated technology'.
I could've sworn i read a report over at newslinx.com that lists their subscriber base at 100,000 -- and a company memo that clearly states they NEED to get at least 1 million within 3 years in order for them to start making a profit.
Boy have they got their work cut out for them.
Heck, i don't even know anyone personally who has satellite radio. And i know lots of well-heeled people. I correct, one person actually.
They gotta change their marketing standpoint. Add more attractive features. Combine with say gps mapping software or something. What they've done so far has NOT worked.
Iknow cuz i worked at DirecTV for 4 yeras. And we went through the same analytical investment/profit marginalization and churn rate crap for years.