If you are competing in bodybuilding/physique, the judging criteria is the same for the men and women, so it is symmetry, size, definition...................
FBBers are more mesomorphic, figure girls are more ectomorphs that have put some muscle on in the USA (IMO).
Europe, a lot of figure girls are quite mesomorphic, bigger arms, not just the capped shoulders (HOW they only get the shoulder development I will never know)...................smooth legs.
I can post some piccies later.
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