Air Jordans are manufactured in China and reportedly cost Nike a bit more than $16 a pair. The Air Jordan 10s are listed on Amazon for $250 to $550 a pair, depending on the style and color. If that strikes you as a rather hellacious markup, welcome to the world of “luxury” goods, where the selling price is determined not by the cost of the goods, but by the status that buyers think they confer. ~ Citizen-Times
Jordan made an estimated $90 million last year thanks to the rich partnership he enjoys with Nike. His 2013 earnings eclipsed those of all other retired or current athletes save boxer Floyd Mayweather. It marked Jordan’s biggest earnings year yet in a career paved with monster paydays, which peaked in Jordan’s last season with the Bulls (1997-98) at $80 million.
Retail shoe sales for the Jordan Brand in the U.S. grew 11% last year to $2.7 billion, with basketball making up 84% of that, according to Powell. Roughly 50% to 55% of that goes to Nike. If you factor in sales of Jordan apparel, the international Jordan business and sales at Nike stores, the Jordan brand is contributing roughly $2 billion of revenue to Nike, which posted sales of $26 billion over the last 12 months. Jordan, the man, gets a cut of every shoe, hoodie or pair of shorts sold by Nike under the Jordan Brand. We estimate MJ’s take from Nike was at least $75 million last year. ~Forbes