HYUNDAI IMPROVES DRAMATICALLY IN QUALITY SURVEY
USA Today
In the J.D. Power Initial Quality Survey out Wednesday, Korean automaker Hyundai Motor America shocked the auto industry by scoring a virtual dead-heat with quality leaders Honda and Toyota, tying Honda with 102 problems per 100 vehicles and just one point behind Toyota.
Driven by that extraordinary improvement by Hyundai, Korean manufacturers now rank higher than European and U.S. automakers for vehicle quality based on complaints reported by customers during the first three months of ownership. "A decade ago, as Korean manufacturers struggled with a universally poor reputation for vehicle quality, none would have predicted they could not only keep pace, but actually pass domestics and other imports in terms of initial quality,"
Hyundai's one year improvement was so great, and so altered this year's industry average that automakers like Ford, GM and DaimlerChrysler, which improved in quality and handily beat last year's industry average of 133 problems per 100 vehicles, remained below this year's much lower industry average of 119 problems per 100 vehicles.
Because of an aggressive campaign by the Korean company to eliminate squeaks and rattles and improve the ride of its vehicles, Hyundai owners reported fewer problems per 100 vehicles than owners of most of its rivals including Toyota, Nissan, Chevrolet and Ford.
Hyundai jumped 16 rank positions from last year, improving 29% to seventh place. Between 1998 and 2004, Hyundai improved quality by 62%, twice the improvement of the industry as a whole.
Hyundai Sonata topped all entry-level mid-sized sedans in Power's ranking, topping Chevy Malibu, Honda Accord and Toyota Camry.
Auto Pacific
2004 Santa Fe Vehicle Satisfaction Awards: 1st place, 2004, 2003, 2002
Strategic Vision
2004 Santa Fe Total Quality Award: Best Small SUV Ownership Experience
Total Value Award: Award in Small SUVs
JD Power
2004 Santa Fe Initial Quality Study: 2nd place, Entry SUV
2005 Hyundai Initial Quality Study: 3rd Highest Ranked Automaker (out of 14)
This doesn't include the other 24 awards Hyundai won for all of their other vehicles over the last two years. Consumer Guide named the Tucson, Sonata and Elantra the recommended vehicle for 2004 and 2005.
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