First off, no man should EVER wear cologne. Note how only Europeans have replied to this thread (and you don't count).
All you need to smell good is Old Spice deodorant. If you laughing your ass off right now, you should see their latest sales stats. Old Spice is the most in thing in the male "smell good" department right now. They've revived that brand like a house on fire and any self-respecting yuppie-ish person on this world (less all of Europe) knows that.
"Only Europeans fuck up my gaydar"