Malcom Gladwell's article "Drugstore Athlete" has finally been posted on his web site so everyone can read it.
http://www.gladwell.com/2001/2001_08_10_a_drug.htm
BTW Gladwell is a very smart guy. His book "The Tipping Point" contains some very clever stuff mixing scientific/mathematical theories with the study of various efforts to improve society (and why we shouldn't give up on things that don't seem to work, since they might be very close to reaching critical mass etc.).
And you can't beat an article called "The Trouble with Fries."
http://www.gladwell.com/2001/2001_08_10_a_drug.htm
BTW Gladwell is a very smart guy. His book "The Tipping Point" contains some very clever stuff mixing scientific/mathematical theories with the study of various efforts to improve society (and why we shouldn't give up on things that don't seem to work, since they might be very close to reaching critical mass etc.).
And you can't beat an article called "The Trouble with Fries."