Different strokes for different folks. I mean no disrespect to anyone or thier goals, but I simply could not imagine setting such foo-fooey, effortless goals for myself. Yes, it takes work to acheive the mens health look, so it's not entirely effortless, but it is limiting the possibilities and it's not hard for those people with discipline. There is no hard work involved, just the ability to maintain a strict diet. It takes far more dedication and ball busting, gut wrenching work to get massive and yet maintain a lean physique as it does to be 150 pounds and lean. I never have figured out the admiration for this look. I have a friend who is a model and his training is like nap time for any serious bodybuilder. His side laterla raises are done with the colored dumbells(the ones the old laddies use, like 5 or 10 pounders). His shoulder press is done with 25 pound dumbells for about 200 reps and he can't squat...It might make his waiste to big and thus jepordize his job. He'll even be the forst to admit that it is an easy day in the gym every day. The only work he has to put into it is with his diet. It saddens me to watch him train because he can't push himself...He would get to muscular and thus make his body useless to model agencies who go for the mens health look as most do. I don't forsee Ronnie Coleman in a Calvin Klein add anytime soon so apparantly the massive look isn't mainstream enough. The guy barely busts a sweat with his rubber coated dumbells and looks the same day in and day out. I just can't help but think, "what's the point if you can't push yourself"? He, however, is genetically bound to it. We've talked about it and he'd love to be a bodybuilder, but never was able to put the size on to continue to compete the post teenage divisions. He competed as a teen when he had enough size, but now that he's older he would be microscopic on a stage. Modeling pays his bills so he does it and I can't blame him, but from what I've seen it just wouldn't be worth it. Now this is the only mens health type model I know so it's just one observation, but one firm enough for me to have the opinion that it's selling yourself short unless you can make a living at it. I myself prefer to challenge limitations and draw stares. I'm 6'1 260 at 9% and it just is nowhere near big enough for my taste. Ever since day one in the gym I've been marveled by the mass and the pasion of bodybuilders.