Could add some low sodium soy sauce (sparingly) to flavor it up. Perhaps even some fat free cream cheese or fat free sour cream depending on what you're eating the rice with. Sometimes even a fat free/low fat salad dressing or feta cheese. Plenty of options.
I prefer a brown rice/wild rice mix. Cooking it with broth instead of water is also a great suggestion. I also add a touch of olive or coconut oil to the broth before cooking, and try a proper rice cooker instead of stovetop. Easier to get it perfectly cooked that way. I didn't like brown rice either until I did all of the above. Now I love it!