No, the ends do not justify the means. Sometimes. People will tell you that in business, if you increase revenue, than that's all that matters. Besides the legal side of this issue, I think that pride has a lot to do with it. For example, take these dicks that go out, find a good looking broad and just kiss her ass and give her all the attention she wants all while acting like a little bitch, then sleep with the girl and think they are big shit for it. I used to hate when kids would say other guys "had game" in college. Fuck that! Any decent looking guy can kiss a girls ass for hours on end and then hook up with her. But there' s no pride in that. SO, the ends do not justify the means.