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Straw into gold, Volume 1

MattTheSkywalker

Elite Mentor
Platinum
In response to Bran987 telling me to use more concrete examples, :) I will offer this post. There are some valuable lessons in it for anyone trying to make a few bucks "on the side", and how to grow something small into not so small.

In 2000-2001 I was working as an IT guy in NY. It was the right time for that - the dot-com bubble popped in the stock market but not in the workplace (yet). IT layoffs en masse were not occurring yet.

I didn;t like the job anymore. On the side, I was taking some certifications and other stuff. I was MCSE, CCNP, A+...I had all that shit. But I was less than thrilled with the job.

Just for shits and giggles, I contacted a well-known publisher of certification guidelines. I simply wrote to the corporate HQ and said

"I see you have the following titles:

list
list
list
list

But not "My idea". I think "my idea" would make a nice addition to your library. My qualifications are as follows:

Qualifications
Qualifications
Qualifications
Qualifications

I look forward to discussing this matter with you.

This was early June 2001. I didn;t hear a word for 2 months. In August 2001, they wrote back and said "send some sample chapters" and provided me with a contact name.

I wrote the chapters, and they said the project was approved. They explained how it would work, the contract structure, and so on. I learned that I could expect to make $40K per year for approximately three years, depending on sales overseas and all that.

In early September 2001, my acquisitions editor contacted me and said "do you know anything about "topic". I said that I did and she gave me the chance to write a a few hundred practice certifications questions for $5000.

I got that assignment on Friday, September 7, 2001. I worked like a dog all weekend to do it (I had like 30 days). I finished it Monday September 10, 2001. The next day was 9-11. On 9-12, I called the publisher (in CA) and told her I had the questions done.

She was totally stunned that I turned them around so fat, given 9-11. I was in NY too. In reality I did all the work before 9-11, but she did not need to know that.

From that point I had created a good relationship with the publisher and they fed me work. Editors like to do this - they develop a stable of writers they can count on. If you can be "that guy", you'll always have on the side work. (Note - this works in any industry). I became "that guy" for a number of editors and publishers. It was good. :)

Now I am leveraging that to do some speaking in other arenas.



Lessons we can all learn:

1. if you are thinking about it, do it. The worst they can say is No. You'll never regret trying, but you will regret not trying.

2. Blow them away with your first impression. I went from "a new writer" to a trustworthy writer because i got that first assignemnt done so fast. Whenever there were side jobs, i got them. At $3000 - $7000 each, it was kinda cool. But the real joy began when I was working with multiple editors.

3. there is no skill in business or in life more important than communication. If you cannot already do so, learn to speak and write the King's English.

4. In any business, you have to have the knowldege to speak the language of the realm. What are your qualifications to gete paid by anyone? The better your answer to that question, the better you will do.

5. Related to #2 - when you can make someone's life easier, they will pay you.

Anyway, hope this is helpful.
 
MattTheSkywalker said:
In response to Bran987 telling me to use more concrete examples, :) I will offer this post.

you're welcome guys :D

I got that assignment on Friday, September 7, 2001. I worked like a dog all weekend to do it (I had like 30 days). I finished it Monday September 10, 2001. The next day was 9-11. On 9-12, I called the publisher (in CA) and told her I had the questions done.

Damn!

If you can be "that guy", you'll always have on the side work. (Note - this works in any industry).

We have a few guys like this - it's true


2. Blow them away with your first impression.

More great advice

3. there is no skill in business or in life more important than communication. If you cannot already do so, learn to speak and write the King's English.

This is a pretty good course, I enjoyed it (not to mention I need to put it back in my car again):

http://www.learningstrategies.com/MillionDollar/Home.html

5. Related to #2 - when you can make someone's life easier, they will pay you.

Boiling it down to the basis for not only success in career, but almost every great product idea ever developed!

Anyway, hope this is helpful

Thought it was great, thanks
 
BeefyBull said:
In which arenas are you trying to speak? Are you going to do seminars for pay or free?

I don't know yet; leaning toward small group consulting type events for business audiences.

Suggestions? Know some people?
 
MattTheSkywalker said:
I don't know yet; leaning toward small group consulting type events for business audiences.

Suggestions? Know some people?

I've seen for a long time that a highly marketable or popular seminar can be very profitable if you charge. However, if you arent sure your seminar is going to have a high turn-out, it might be better to get the experience and do it free, or to do it for free for other reasons (to spread info/knowledge, for a charity event, etc.).

Dont know anyone specifically in the seminar industry, but I could potentially assist you in finding/booking events in my area.
 
I can also suggest some further points when it comes to "communication":

First impressions -- especially when winning over or persuading a client -- is EXTREMELY important. For sometimes, you may not even *get* another chance for another impression.

How do you make good impressions to open up the second door?

Well, the points above are a good starting point. But also COMPETENCE is key.

Meaning, for example, emailing someone back within a few hours (not days). It conveys a message that you're reliable, adept, and on the ball. You're not a slacker.

Make your communication not OVERLY business-like (who wants to speak like a business pamphlet robot?) but not incredily ghetto either ("yeah, i don't fucking know when it's coming out ya know"?). Just remember, you're speaking to a HUMAN. Speak politely, a sense of humor, to the point, not fast, don't be afraid of a 30 second conversation if your job is done, and exude a sense of you "know" what yu're talking about. Self-doubt, deception, avoidance, arrogance and rudeness can INSTANTLY kill any business relationship within seconds.

I practice my ability to convey my message, thoughts, opinions, etc. to people 24/7. Whether it be friends, co-workers or prospective clients. The ability to connect to people, communicate properly, and get on their good side is not just something you do 9-5. It's a powerful asset that you should keep in your arsenal continously. There's a reason why people would sometimes say "that guy is so cool. He could sell ice to eskimos".

When you COMBINE explicit, definite KNOWLEDGE with a BENEFICIAL LEGITIMATE BUSINESS PURPOSE with a touch of EXPERT LIKEABLE COMMUNICATION techniques -- you'll find the ability to do business in ANY industry becomes almost 90% easier.

I know -- because i use my friendliness, trust, honesty, competence, good personality, knowledge, intelligence, professional written and spoken communication traits in my business every day. The amount of business that gets thrown my way just by having those skills in my arsenal -- is incredible.
 
3. there is no skill in business or in life more important than communication. If you cannot already do so, learn to speak and write the King's English.

To speak of "mere words" is much like speaking of "mere dynamite."
-C.J. Ducass
 
I've got to hire Razorguns. I need to. I post about something that has earned seven figures in the past two years, and he answers with this gem.

Razorguns said:
Well, the points above are a good starting point. But also COMPETENCE is key.

What should I do next???? I'm stumped.

Just giving you a hard time orb. Love to have you here - just need you to focus on concrete things.

Post up some examples where you have used these abilities. Let us learn from you.
 
MattTheSkywalker said:
Post up some examples where you have used these abilities. Let us learn from you.

hehe. Well best way to describe this in action, is probably with an experience i'm sure everyone has gone through or is going through now. Job interviews. Which for all intensive purposes -- is the art of selling *yourself* and your services to an organization.

I've seen more than my share of my friends, who by nature are very intelligent, but are not "on the ball" when it comes to being adept at reliable and competent communication. The 3 days to reply to an email, 2 days to reply to voice mail, the babble babble for 3 hours in response to a simple question by an employer, the voice mails left while in a noisy room, the etc. are all minute things that people over-look but definately leave unwanted impressions about someone. The "trivial" things that sometimes can work against you.

Basically what i said -- is an added comment to your point regarding "communication".
 
Something you hit on is critical so I mention it again. It is important that in whatever realm you are in to establish yourself as the fireman, as the go to guy, as the person they call when something needs to be done fast and right.
 
Synpax said:
Something you hit on is critical so I mention it again. It is important that in whatever realm you are in to establish yourself as the fireman, as the go to guy, as the person they call when something needs to be done fast and right.

A larger point - in my experience - is relationship development. Maintain relationships with the people that feed you. Be accommodating to them.

When they call you with something inconvenient that fucks up your schedule, change your plans and do the work. You will be thankful for it later.

As Synpax said, being the guy they can always depend on means you will get the really big and prestigious opportunities. :)
 
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