Those have been the MOST addicting things in the world for me to ever eat. I remember going through countless boxes of those things back in the day. I just eat them straight out of the box from the wrapper.
In fact, the strawberry with frosting/sprinkles on top, just like the one in that picture you posted, were my favorite.
Man, there was nothing better in college than smoking a fat J and raiding a box of those...
Now that they offer gear, i'm gonna have to check them out.