super plasma protein isn't cheap, nor are whole eggs. soy and sugar are, which is what smoothie shops use.. if you want something cheap, then go to one of those smoothie shops and get a cup of sugar and soy (which has zero nutrition) and enjoy... if you want something that actually will help you reach your goals and spend a little more then get N2bulk.. its a simple choice. in the long run you are saving money anyway, those smoothie shops have overhead