For cutting, I'll do things like go out to the pool and look at the fine little chickies and think how pissed off I am that I'm not boning the shit out of everyone of them, and then I'll think how cool it would be to come out in a month or two and shed my shirt and turn heads, knowing how pissed off THEY are that I'm not boning the shit out of everyone of them.

I'm serious though.
I look at other people in my gym with awesome physiques and think, "If they can do that, then I can too. Hell, I can do it better. What the fuck seperates them from me, anyway? How hard is it to sit on my ass at my job all day and then come in for only an hour or two for some lifting and cardio? With all the hardships in the world, what a luxury I have that I can build, tweak, and sculpt my body in a modern gym- that I can buy my food, prepare it just so, drive my sorry ass down to the gym and put myself through a little bit of effort for my own benefit. I have no excuses. I have it easy. The only thing stopping me is me, and if I can't make it through to my goals than I am one worthless piece of shit and there really is no excuse. If not now, when? Do I want to be the best built guy at the pool? Do I want her to run her hands down my shoulders and chest when we're having sex,
and to watch every step I take when I get up from the bed? Or do I want to spend this summer, this year, my life- feeling like I'm not quite there yet, all because I can't restrict my diet or make myself do that extra couple of reps, that extra couple of sets, because they make me feel a little uncomfortable? That is unacceptable. I WILL train hard, I WILL follow my diet, I WILL control my body."
Might sound cheesy, but that's a lot of what goes on in my head when I'm really focused. I just basically try to get in the mindset that there is no other option- where no matter how much I might not want to haul my butt into the gym to train on a given day, it will feel ten times worse if I sit at home doing nothing but feeling pissed off that I'm pussing out. If you can get in that mindset, it makes things a whole lot easier. It's like wiping your ass- seriously- how fun is it to wipe your ass? Not real fun, when you think about it. But do you ever sit there thinking, "Hmmm, should I wipe my ass this time or not?" You just do it, because having a shitty, itchy asshole is not an option. That comparison sounds funny, but it's true.