I believe ratings are down. I used to watch whenever I was growing up from about 7-10, hulk hogan, andre the giant, jimmy super fly, the iron shiek, all those cats.
Then started watching again in college mid to late 90's.
Watch about 20-30 minutes of it a week now, just enough to keep up on what the hell's going on.
Pointless mind numbing entertainment but that is just about like the majority of other shit on anyway.