To be honest, in a way it is very cool to see a super-jacked freak like dennis james or lee priest or even coleman, but pro bodybuilding is a joke IMO. The athletes are treated like shit and paid shit, hell they don't even get paid for their magazine features in FLEX....Weider may have brought BB out of obscurity, but what does it matter the way he's pushing it back into obscurity now, shit, Bill Phillips has done more than weider to get BB accepted in the mainstream, recently anyway.