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Apollo Diamonds?

Razorguns

Razorguns

Well-known member
Apollo Diamonds? (must read!)

Comments from the peanut gallery? I'm shocked this hasn't been front page news everywhere...!!

http://www.wired.com/wired/archive/11.09/diamond_pr.html

http://www.apollodiamond.com/

could the conglomerate diamond mafia of the world -- De Beers, rein on this planet could FINALLY be over????!

They better have damn good military security at those two factories. You never know what "accidents" may happen. :)
 
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Yep. The price cutdown, plus the US becoming the supplier for diamonds AROUND the world. It has the capacity to change NATIONS. I'm shocked it ISN'T front page news.

Where are your EF conspiracy folks now???
 
I think we discussed this very same topic like 2 months ago when Dateline did a piece on this.

Bottom line: Jewlers (backed by DeBeers et al) will not sell Apollo Diamonds, thus destroying consumer demand by having a lack of supply.
 
It was front page, back when it broke.

superqt4u2nv said:
How can you be shocked? North American media covers crap that they think the masses are interested in.
Click to expand...
 
I don't think cover up is the right phrase.
They simpy don't cover this kind of stuff in general, it doesn't bleed and it ain't gonna make you cry.



superqt4u2nv said:
How can you be shocked? North American media covers crap that they think the masses are interested in.
Click to expand...
 
Code said:
I don't think cover up is the right phrase.
They simpy don't cover this kind of stuff in general, it doesn't bleed and it ain't gonna make you cry.
Click to expand...

To true one of the first things I learned in reporting 101 was if it bleeds it leads.
 
i view 5 major news sites every morning before i start work. Never heard a peep about this.

i wouldn't so sure about jewellers wanting to keep De Beers. Profits are their main concern. De Beers trying to bully out competitors could be a nice little case for US Litigators. They love that kinda shit.
 
Dateline and 60 Minutes ran this like 6 months ago or so.

I think De Beers' money will be best spent paying diamond distributers and retail stores to simply not sell the product.


Razorguns said:
i view 5 major news sites every morning before i start work. Never heard a peep about this.

i wouldn't so sure about jewellers wanting to keep De Beers. Profits are their main concern. De Beers trying to bully out competitors could be a nice little case for US Litigators. They love that kinda shit.
Click to expand...
 
The fake ones won't have the same appeal to women because no one
in Africa lost an arm or log over them..
 
Like most protectionist attempts DeBeers will eventually fail. Retailers will at some point will respond to public demand for lab created diamnonds and BeBeers will have to suck it up. The only thing in the diamond market more powerful than DeBeers is diamond consumers.

If I remember correctly the lab creation process has been refined to the point where the stones are indistinquishable from nature made even under a jeweler's loop. The only way to detect it is with a special light (might be UV, cant remember) used in a process discovered by....SHOCKER!......DeBeers.

I would totally take a 2ct lab created rock over a .65ct nature made version for the same money.
 
Unless Appollo does internet or direct sales, DeBeers can easily starve them out of retail stores.

I recently bought a 2ct (1.6ct center piece) ring for my fiance, and I went to all the sites that sold lab created gems, none of them had clear diamonds. All of them were yellow.

Sonja Blue said:
Like most protectionist attempts DeBeers will eventually fail. Retailers will at some point will respond to public demand for lab created diamnonds and BeBeers will have to suck it up. The only thing in the diamond market more powerful than DeBeers is diamond consumers.

If I remember correctly the lab creation process has been refined to the point where the stones are indistinquishable from nature made even under a jeweler's loop. The only way to detect it is with a special light (might be UV, cant remember) used in a process discovered by....SHOCKER!......DeBeers.

I would totally take a 2ct lab created rock over a .65ct nature made version for the same money.
Click to expand...
 
the clear diamonds are right around the corner. Once they arrive -- jewellers would rather make $2,000 profit per diamond than $500. Clear which one they will pitch to the consumer. Anyone who sells to retails knows that if your competitors products results in higher profits for the retailer -- their products will get pitched more than yours by the retailers. Retailers love price wars between distributors cuz it means more profits for them!
 
Code said:
I recently bought a 2ct (1.6ct center piece) ring for my fiance, and I went to all the sites that sold lab created gems, none of them had clear diamonds. All of them were yellow.
Click to expand...

Yeah I remember seeing a show a while back that addressed that color problem all of the synthetics have. It followed the history of lab created diamonds from inception to current technology. One company, and I guess it was Apollo, solved it somehow and were able to produce very clear, good looking stones. Apparently it's still rare to produce one that's colorless or near colorless, but it is possible now.
 
Sonja Blue said:
Like most protectionist attempts DeBeers will eventually fail. Retailers will at some point will respond to public demand for lab created diamnonds and BeBeers will have to suck it up. The only thing in the diamond market more powerful than DeBeers is diamond consumers.

If I remember correctly the lab creation process has been refined to the point where the stones are indistinquishable from nature made even under a jeweler's loop. The only way to detect it is with a special light (might be UV, cant remember) used in a process discovered by....SHOCKER!......DeBeers.

I would totally take a 2ct lab created rock over a .65ct nature made version for the same money.
Click to expand...
I was under the impression that "real diamonds" had flaws to them, and these lab created diamonds were flawless, and that De Beers and other companies were using that as a differentiator.
 
This was just this Valentine's Day, and Apollo wasn't retailing any clear ones.
The ones I found that were clear, were Russian, and were only about 500 bucks off the cost of an actual clear 'D'.

Sonja Blue said:
Yeah I remember seeing a show a while back that addressed that color problem all of the synthetics have. It followed the history of lab created diamonds from inception to current technology. One company, and I guess it was Apollo, solved it somehow and were able to produce very clear, good looking stones. Apparently it's still rare to produce one that's colorless or near colorless, but it is possible now.
Click to expand...
 
Just propaganda from De Beers. As shown - even the BEST jewellers can't tell the difference between the two. Now of COURSE, De Beers is trying to create technology to put into their diamonds, and give tools to jewellers to tell the difference between the two.

But taht's irrelevent. People don't show off brand-names on their diamonds like Nike. They just want a 5 KARAT DIAMOND. And now someone can build it for them with all the same exact properties for WAY less. That's like me re-creating gasoline at my house. Works just like arab oil. But arab's want to brand their oil, so you can claim your station has "real authentic drilled oil". Who cares. Money is money. i want OIL, period.

Irregardless. Jewellers will sell the diamonds they can make the most profit on. Period. And consumers will always buy the cheapest diamond if it's the same quality. Period.
 
The Nature Boy said:
I was under the impression that "real diamonds" had flaws to them, and these lab created diamonds were flawless, and that De Beers and other companies were using that as a differentiator.
Click to expand...

Not sure about that but I do know they found that the lab created stone absorbs a certain light (maybe UV) and then glows for a given time in total darkness while a natural stone does not.
 
She's right, they have a certain UV "signature" that reveals them as lab created. I saw the UV things at a Sierra West jewler and they went through the whole schpeil explaining how lab gems look different under the UV lamp.



Sonja Blue said:
Not sure about that but I do know they found that the lab created stone absorbs a certain light (maybe UV) and then glows for a given time in total darkness while a natural stone does not.
Click to expand...
 
once they get clear diamonds. create a website selling diamonds. When people (99% of whom have no idea about lab vs de beers diamonds) see 5 karat diamonds for way less than their stores -- you could make a killing! and legally it IS 5 karat so you have no problem legally.
 
Agreed, the only way they'll get a deep cunsumer penetration (other than using AAP as a saleman) is via the web.



Razorguns said:
once they get clear diamonds. create a website selling diamonds. When people (99% of whom have no idea about lab vs de beers diamonds) see 5 karat diamonds for way less than their stores -- you could make a killing! and legally it IS 5 karat so you have no problem legally.
Click to expand...
 
Code said:
She's right, they have a certain UV "signature" that reveals them as lab created. I saw the UV things at a Sierra West jewler and they went through the whole schpeil explaining how lab gems look different under the UV lamp.
Click to expand...

Aha so it is UV light. For some reason I thought I remembered that wrong. Was the whole pitch at the jeweler an attempt to turn you off synthetics? It kinda sounds like it.


When we saw that show a year or so ago I seriously contemplated if I'd mind my bf buying me a synthetic insead of a nature made stone....would I feel cheated somehow. Still not sure.
 
Actually, I mentioned at the store that I'd figured with the latest break-thru's in lab created gems, that I was surprised diamond prices hadn't dropped.

At which point they showed me the lamp, but they only used CZ gems in their demo. The lady said she'd seen some very impressive lab diamonds, and said she wished they sold them.

At which point I went online to look for them, and only came up with yellow diamonds, and some cappy, low quality Russian stuff.

I'd asked my fiance if I'd gotten the same ring, same settings with lab diamons indistinguishible from real ones, if she'd feel slighted. She said, "Heck no."

Sonja Blue said:
Aha so it is UV light. For some reason I thought I remembered that wrong. Was the whole pitch at the jeweler an attempt to turn you off synthetics? It kinda sounds like it.


When we saw that show a year or so ago I seriously contemplated if I'd mind my bf buying me a synthetic insead of a nature made stone....would I feel cheated somehow. Still not sure.
Click to expand...
 
That's because almost no one, okay NO ONE, at glitzy parties has a UV lamp to analyze a diamond's quality. People only care if it's 1) not cubic zirconia, or home shopping network crap, and 2) what karat it is.

i'm sure De Beers if it starts losing market share -- will start a "our diamonds are real! ask for it!" campaign soon.

but if these 2 companies, spin off and contract out with 50 other companies to do marketing and flood the market -- and the quality is IDENTICAL 100% indistinguisable to real diamonds -- they got a major battle on their hands. And every jeweller I know would welcome *new options* of inventory and profit.
 
Retailers who do sell this stuff, aren't passing the savings on to the consumer.
At least not in my recent experience at diamon shopping.

Razorguns said:
That's because almost no one, okay NO ONE, at glitzy parties has a UV lamp to analyze a diamond's quality. People only care if it's 1) not cubic zirconia, or home shopping network crap, and 2) what karat it is.

i'm sure De Beers if it starts losing market share -- will start a "our diamonds are real! ask for it!" campaign soon.

but if these 2 companies, spin off and contract out with 50 other companies to do marketing and flood the market -- and the quality is IDENTICAL 100% indistinguisable to real diamonds -- they got a major battle on their hands. And every jeweller I know would welcome *new options* of inventory and profit.
Click to expand...
 
If not. They're pocketing the extra profit. Either way -- they win.

I used to help run a store -- and i know we'd always try to get the customer to buy the products that gave the best profit margins. :)
 
I don't blame the retailer for not passing the savings along.
I figure it's a free market, charge what you can get away with.

I'd just want to be sure I got a diamond that someone died for rather than some lab created gem.

Razorguns said:
If not. They're pocketing the extra profit. Either way -- they win.

I used to help run a store -- and i know we'd always try to get the customer to buy the products that gave the best profit margins. :)
Click to expand...
 
Code said:
I don't blame the retailer for not passing the savings along.
I figure it's a free market, charge what you can get away with.
Click to expand...

As long as they reveal it's lab created and not mined. That would definitely be a civil suit, if not criminal, i.e fraud.


Code said:
I'd just want to be sure I got a diamond that someone died for rather than some lab created gem.
Click to expand...

Yeah that makes 'em shinier.
 
Read this article:

http://people.howstuffworks.com/diamond.htm

Notice how they SLAM De Beers big time, and even document how they ARTIFICIALLY create a demand and raise prices for it.

The fact that they're NOT in the US, and can do it on a global scale -- keeps them free of any country's anti-trust litigation (eg: Microsoft only presses 500,000 Microsoft Windows packages, forcing retailers to raise prices of each kit to $250.00, and they can ONLY stock Windows in their stores and no other o/s).

If this Apollo company doesn't get burned down -- it could start a HUGE US diamond explosion with riches for all! And Apollo's diamonds 10000% INDISTINGUISHABLE from De Beer's. Cuz it's the SAME DAMN process just elevated to just 10 mins.
 
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