We're trying. There are about 75 stores around the US and another 20 something overseas selling our products. Unless you sell through a distributor and buy $30,000 worth of muscle mag ads every month, which adds to the consumer cost, you have to approach the stores one at a time. With the exception of Detroit where we are in 16 stores owned by a single chain.
Because our the ingredients of our products are so expensive doing it like everyone else does would make the prices way out of line with the rest of the industry and that's really all most stores care about. Quality is a distant second.
Thermorexin is a good example. The product costs more to make than Xenadrine is retailed for. So for a store to sell 180 cap bottles they have to ask $80 for it. That is not going to happen in 99% of the stores. If the product is over $49 they simple don't want it. They don't care if cures cancer. That was the only reason we made a 90ct bottle of Thermorexin. So the stores can sell it under $50. The funny thing is that on the internet where people are more informed there has been little interest in the 90ct because the 180ct is a better bargain.
That said, we are working on getting some of our products our in the large chains and other avenues. But it's a slow process. And so costly that the muscle mag ads would be a bargain.
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