Recent content by northfloridatrainer

Here is an article that I wrote on positioning. It's a powerful tool, so use it well! Aaron M. Potts ********************************************** Personal Training: 3 Powerful Ways to Position Yourself as an Expert Regardless of what profession you are in, it is critical that people believe...

I remember an interview that I heard once with a fitness professional who was making over 6 figures a year with his personal training business. When asked in the interview what cert. he had, he almost couldn't even remember! He said that the cert. was just what got him into the industry - it was...

Getting access to a gym if you DON'T work there as a personal trainer is one of the biggest hurdles in the industry today. Between the gyms wanting a piece of the pie, and their lawyers screaming about insurance liability, most of the bigger gyms won't even consider letting a contract trainer in...

I love a conversation like this, because it shows how CONFUSED the industry is right now, but also it gives people who are "in the know" an opportunity to tell it like it is! The truth is that Personal Training is NOT as easy as people think it is, which is why there is such a high turnover in...

I couldn't agree more with Dixieman and Sassy! Being a personal trainer is NOT about being as big as a house. If you are considering hiring a personal trainer and YOU want to be big as a house, then you probably want to go with someone who has walked that path. However, as the others have...

Any one specific promotion resource will only get you so far, regardless of whether it is online or offline. Consider a situation where you get interviewed by the biggest newspaper in a city of 1 million people, and you make the front page. HUGE exposure! Your business will boom for maybe 6...

That's absolutely right. There are as many variations on skill level and specific competencies out there in the personal training circles as there are personal trainers! If you want to become a personal trainer, you should decide just who it is that you want to train, WHY you want to train...