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Taco Bell to Pay in 'Chihuahua' Lawsuit
(AP) - A federal jury Wednesday ordered Taco Bell Corp. to pay $30.1 million to two men who claimed the fast-food chain stole their idea for the advertising campaign featuring a talking Chihuahua. Thomas Rinks and Joseph Shields, both of the Grand Rapids area, sued Taco Bell in 1998, saying they pitched the idea for a character called "Psycho Chihuahua" more than a year before Taco Bell began airing the dog commercials in 1997. Taco Bell advertising executives, the men claim, made a verbal agreement to use their design
http://story.news.yahoo.com/news?tmpl=story&ncid=&e=8&u=/ap/20030604/ap_on_bi_ge/taco_bell_lawsuit_6
Taco Bell to Pay in 'Chihuahua' Lawsuit
(AP) - A federal jury Wednesday ordered Taco Bell Corp. to pay $30.1 million to two men who claimed the fast-food chain stole their idea for the advertising campaign featuring a talking Chihuahua. Thomas Rinks and Joseph Shields, both of the Grand Rapids area, sued Taco Bell in 1998, saying they pitched the idea for a character called "Psycho Chihuahua" more than a year before Taco Bell began airing the dog commercials in 1997. Taco Bell advertising executives, the men claim, made a verbal agreement to use their design
http://story.news.yahoo.com/news?tmpl=story&ncid=&e=8&u=/ap/20030604/ap_on_bi_ge/taco_bell_lawsuit_6

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